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How digital replicas help manufacturers enhance their after sales CX

There is a strong commercial argument for organisations to invest in an enhanced customer experience (CX) – with a growing wealth of evidence demonstrating the potential ROI this provides. For..

Building customer loyalty in the aftermarket matters more than ever

As the world pushes manufacturers to become increasingly sustainable, the lifetime of the average product will become longer. The era of ‘planned obsolescence’ is coming to an end not just because..